Our Mission

Storytelling is our superpower. Learning is our passion.

We’re storyteachers.

Today’s kids are exploring a world far more complex than the one we grew up in, and they’re facing challenges we never imagined.

What skills do they need to navigate this fundamentally changed world?

The ability to think creatively and critically, to adapt and solve problems, to understand and feel at home in communities far beyond their own, and to express their thoughts and feelings with clarity.

These are the new fundamentals, and they’re teachable skills. That’s where Encantos comes in.

We know kids learn best through stories. So we partner with a diverse group of storytellers to create culturally rich, curriculum-infused storyteaching experiences.

Storyteaching engages and inspires kids to think on their feet, to connect with others from backgrounds different than their own, and to be curious and creative.

With the Encantos storyteaching platform, kids learn the skills they need to flourish—and they learn to love learning along the way.

Our Products

The Encantos app brings the storyverse to life and uses technology to help customize the experience so that our worlds grow as your children do.

But just as learning shouldn’t stop in the classroom, storyteaching doesn’t stop with our app.

By fusing physical and digital experiences, we expand our storyworlds to meet kids where they are, with the kinds of tools they love. Animated series, books, songs, apps, games, puzzles, and other products encourage kids to continue learning through play, curiosity, and engagement.

Giving Back

As a Public Benefit Corporation (PBC), each of our brands is tied to a family-focused social benefit cause to give back to a community. People want to work for, buy from, and invest in brands they believe in. We believe being a PBC is the most powerful way to build credibility, trust, and value with and for kids and families.

Executive

Steven Wolfe Pereira

Chief Executive Officer & Co-Founder

Susie Jaramillo

President, Chief Creative Officer & Co-Founder

Julie Fleischer

Chief Growth Officer

Anna María Chávez

Chief Impact Officer

Keith Elliott

Chief Technology Officer

Scott Traylor

Chief Product Officer

Taylor Margis-Noguera

Chief Operating Officer

Sol Trujillo

Chairman and Board Director

Charles Hudson

Board Director

Nuria Santamaría Wolfe

Chief Strategy Officer & Co-Founder

Carlos Hoyos

Chief Data Officer & Co-Founder

Investors

Advisors

Antonio Lucio

Global Chief Marketing Officer - Facebook

Bernadette Aulestia

Former President, Global Dist. - HBO

Björn Jeffery

Former CEO & Co Founder - Toca Boca

Carla Harris

Vice Chariman & Mg. Dir. - Morgan Stanley

Dan Rosensweig

President & CEO - Chegg

Danielle Lee

Chief Fan Officer - Warner Music

Lydia Jett

Investment Partner - Softbank

Melanie Healey

Board Director - Hilton, Target & Verizon

Rich Greenfield

Managing Director - Lightshed

Richelle Parham

Board Director - Best Buy, e.l.f, LabCorp

Stephano Kim

Co-Founder - BlackBoard

Steve Pamon

President & COO - Parkwood Entertainment

Encantos’ Learning App Will Be Powered by a Network of Creative Educator-Authors

Encantos, the L.A.-based children’s book publisher-turned-edtech startup, plans to include a creator platform on its new app that it will roll out this fall, chief executive Steven Wolfe Pereira told dot.LA.

“Where Roblox as a creator platform connects gamers and developers, we’re going to be connecting creators and kids,” Wolfe Pereira said.

The startup is taking a page from creator marketplaces set up by Roblox, Substack, Patreon, along with YouTube and virtually every social media platform trying to lure influencers to their apps.

In 2020, Encantos launched a subscription service that packages its games, puzzles, and books tied to its growing roster of what it calls its “storyworlds.” These include “Canticos,” which features three baby chickens who help kids prepare for kindergarten and learn English and Spanish, “Tiny Travelers,” which is focused on geography and culture and “Skeletitos,” which features dancing skeletons who teach critical life skills like telling time.

The company’s subscription revenue has since grown to surpass income from its retail products, and as Encantos’ digital footprint grows, the company aims to pull in 95% of its sales from subscriptions.

Encantos’ Canticos app is part of that digital growth goal. It launched last fall as an early step toward creating a direct-to-consumer personalized learning platform that it plans to release this September. The company wants its Encantos app to become the “home for learning 21st century skills.”

In addition to Encantos’ own storyworlds, the app will incorporate educational storytelling content from external creators, who will be paid based on how much user engagement their content produces. Exactly what that compensation will be based on hasn’t been finalized, but it will likely depend on how much the users are learning and showing signs of having fun.

Encantos said it’s creating an approval process for creator submissions, which will entail a combination of human review and machine learning. No formal teacher certification will be required.

“You don’t need to be a teacher to teach,” Wolfe Pereira said.

And just as Netflix recommends what its users should watch next, so too will Encantos recommend what its users should learn next, based on data that informs the personalized learning experiences.

Encantos launched in 2015 after Wolfe Pereira, his wife and another couple grew frustrated by the publishing industry’s lack of interest in bilingual books targeted at Latino children. The company’s first storyworld was “Canticos,” which went on to become a popular series for Nick Jr. after Encantos struck a deal in 2017 to license it to Nickelodeon.

Encantos has raised $8.5 million and last year brought on global tech executive Sol Trujillo as its board chairman. It is not yet clear how many creators will ultimately feed into the Encantos platform, but Wolfe Pereira said he has begun lining up some celebrities and subject matter experts.

“We’re gonna have story teachers from around the world put stuff onto this platform and we have no idea what is going to go viral,” he said. “I know there’s going to be this pent-up demand where you’ll have all these people wanting to share and help kids learn something.”

More on dot.LA:

• Encantos Plans for a More Diverse Future in US EdTech – dot.LA
• Edutainment Startup Encantos Raises $5.7 Million – dot.LA

Open Jobs

Senior UX Designer

Product / Remote / Full-Time
Read More →

Senior Data Analyst

Growth / Remote / Full-Time
Read More →

Senior Designer

Creative / Remote / Full-Time
Read More →

Careers

Big on stories. Huge on purpose.
We’re a familia of award-winning storytellers, educators, illustrators, thought leaders, musicians, people persons, professional game-changers and amateur salsa dancers helping to change the way kids learn.

Core Values

We believe the way forward to a more equal, just, and healthy world is to raise little ones who learn to appreciate themselves and each other for who they are. More humanity, more learning, more love.

Quick Facts

Our Kidscreen Award-winning videos are Emmy-nominated, and our app was nominated for Kidscreen’s “Best Learning App.” We’ve become the premier publisher of kids and family books focused on diversity, equality, and inclusion. Based in Culver City, CA with its main creative studio in NYC, Encantos is a public-benefit company. Each one of our brands gives profits back to support meaningful causes. Living our purpose is part of our job description. We’re fans of compassion, merengue, and hugs.